ANZ Bank
ANZ Bank is one of the top four banks in Australia, and is listed in the top ten of the Australian Securities Exchange (ASX). Their history dates back more than 170 and the bank currently operates in 32 countries worldwide. ANZ has nearly 40,000 employees and serves more than 5.7 million retail customers. The bank is currently undergoing business redevelopment to shift away from selling commodities to being much more customer focused. As part of this shift they are changing their marketing strategies and acquiring better technology to compete in an ever more demanding and scrutinised marketplace.